Vue Cinema cancels horror film screenings over fears it’s ‘offensive’
Director Rob Savage has claimed his new film dash cam will not be shown at Vue Cinemas as it was deemed too “offensive”. Check out the trailer below and decide for yourself:
Savage took to Twitter to share news of the film’s cancellation at Vue Cinemas ahead of its scheduled theatrical release on Friday, June 3, along with a screenshot showing his conversation with someone who appeared to be a representative of the film company.
The film marks the latest outing from the director behind the 2020 horror flick Host and follows a musician played by Annie Hardy who breaks quarantine in Los Angeles to visit her bandmate, played by Amar Chadha-Patel, in London.
The trailer alone was enough to divide fans over its contents, and the rep speaking to Savage claimed that Vue decided to cancel screenings after staff members viewed the film.
In a message to the manager, the rep said: ‘I have received feedback from our staffing screen and they have decided that we will not be showing dash cam in any of our sites due to film content that may offend our audience, we at Vue believe in diversity and any film that may offend audiences, we may decide not to show it again at the last second without prior notice. I’m sorry this wasn’t the result you were looking for.”
Vue issued a statement to LADbible following Savage’s Twitter post, saying, “Our decision not to screen DASHCAM was solely based on the fact that the commercial terms were not viable. We are currently investigating the cause of the incorrect information regarding our reason for not screening this film, and we apologize for any confusion this may have caused.”
While the cancellation may somewhat annoy those curious to see the film, Savage used it as a way to promote the title, tweeting, “Apparently @vuecinemas canceled our DASHCAM screenings because the film is too offensive! If that doesn’t make you want to see this movie, what do you want?”
The director followed his post with links to screenings in the US and UK that are yet to take place, and later shared another post reading, “Do you have your tickets for the new banned movie from @ vuecinemas ET rated 18 by the bbfc??”
Things take a dramatic turn for Annie’s character in the film when she decides to livestream her actions for viewers online, but Savage made it clear he wasn’t concerned about the film’s content when from an interview with NME, explaining: genre should circumvent the boundaries of offensive, this is horror.
“[By] pushing people into uncomfortable places, horror reflects the world as it is. What I mean when people are offended is like the poster quote The last house on the left: “Keep repeating to yourself: it’s just a movie, it’s just a movie.” It’s really meant to be a fun movie about beer and pizza, where you laugh and gasp, and maybe if that offends you, that’s a good thing,” he said.
Dashcam is set to debut in theaters in the US and UK on June 3.